Frontify Keyfindings

With Frontify you create & maintain style guides wich are simple, fast and fun

Advantages

self explanatory
very easy to use CMS > fast
good to host files (fonts, icons, infographics)
swiss company based St. Gallen
platform independent, web app

Disadvantages

limited functionality
not good enough for UI libraries / front end
not open source

Its very useful to have all brand related stuff at one place.

Problems we had before Frontify

brand related files in different places
brand related files in different versions
not clear what is official and what not
no visual documentation
outdated files and versions

and with Frontify

we have a single source of all brand related topics
we can iterate and evolve our guide lines (living document)
we recieve more and better feedback to improve our guide lines
we find brand related stuff faster and eliminate outdated files automaticly

Things change too fast to document them the classic way. That's why we need a living document wich can be used in a long term and is always up to date.

Side effect

With Frontify you become the portal owner of your clients brand style guide. This benefits the customer relationship in a long term way. Multiple projects can arise from those guide lines.